If you’ve been part of MBEX for any length of time, you know this organization has always been about more than access to plans.

Yes, the Plan Room is essential. But the real value is the people. The conversations. The trust. The partnerships that help businesses grow and projects succeed.
 

Why Update the Brand — Why Now?
Over the past several years, MBEX has evolved alongside the industry. Member expectations have shifted. Digital tools have become more common. The marketplace has grown more crowded and more consolidated.

Through member interviews, surveys, and discovery sessions with staff and leadership, we heard something consistently: MBEX is trusted and valued, but not always clearly understood.

Some members saw MBEX primarily as a Plan Room. Others experienced it as a networking or association organization. In reality, it has always been both.

This brand refresh brings clarity to that full value.
 

What the Name Means
Midwest Builders Exchange reflects who we already serve today. While MBEX has deep roots in Minnesota, our members, projects, and partnerships extend across the Midwest. The updated name honors our builders' exchange legacy while reinforcing regional relevance and leadership.

And to be clear: MBEX isn’t going anywhere. It remains our everyday shorthand and trusted acronym.
 

The Power of the Exchange
At the heart of the refreshed brand is a single essential value: exchange.

We help members exchange plans, specs, and project information. But the real power lies in the human exchange; ideas shared, advice given, relationships built, and trust earned over time.

That’s why our updated messaging reflects both sides of the experience:

•  Access to accurate, efficient project information
•  Access to the people and partnerships that help win and deliver the work

What This Means for Members
This update is a refinement, not a reinvention. Your membership, pricing, Plan Room access, and people-first service remain the same.

What’s new is clarity:

•  A clearer name that reflects our region.
•  A refreshed visual identity built for today’s platforms.
•  More consistent messaging that makes MBEX’s value easier to understand and explain.

As the refreshed brand rolls out, you’ll see it come to life across our website, communications, and experiences.

MBEX has always been about building what’s next, together. Now, our brand reflects that truth more clearly than ever.
 

As always, we're here if you have questions!